We could see that the Russia brand, Aquaphor, its 2.5-litre liter pitcher’s retail price was KZT 2,490. It was less than NT$ 250.
However, German brand, BRITA, its 3.5-litre liter pitcher’s retail price was KZT 2,499, but it had an additional cartridge.
More interestingly, the two brands competed with each other. An Aquaphor cartridge cost KZT 1,290. (It is about NT$ 130.)
Nevertheless, a BRITA cartridge cost KZT 3,100. (It is about NT$130.) Unexpectedly, the price of BRITA cartridge was higher than its pitcher’s with an extra cartridge.
I thought that BRITA probably copied the marketing strategy of EPSON printer. The price of changing a cartridge is the same as buying a new printer. However, BRITA and EPSON sell different types of products. It remained to be seen that if Brita's marketing strategy will be such successful as EPSON's.
The local importer invited ALYA to set up a factory.
Whenever I visited Kazakhstan, the local businessmen invited our company to establish a factory here. While one of them saw potential in Kazakhstan’s water filter market, but without technology. He would like to cooperate with us, and we didn’t promise him. As a result, he stayed at our stall and refused to leave.
Almaty’s tap water was from Tianshan Mountain’s snow water. By asking the local restaurant in Almaty, I learned that the restaurants here used water purifier to filter tap water. The only difference is that their water purifier was basic model. (2 or 3 stages only.) Besides, it is weird that Almaty’s tap water was not chlorinated.
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Source：Rodger Lin from easywell water system, Inc.